I Sin You Not

http://webneel.com/i/photoshop/19-ads-photo-manipulation-old-spice/09-2013/d?n=8073
(This is the link to the website where the ad was found.)

This advertisement shows a man holding old spice products and is covered in a variety of things representing different parts f the world. There are fireworks, a tiger playing tennis, a giant flame-throwing lizard, an ancient building, and group of men paddling down the river. There are an excessive amount of colors and scenarios happening in the picture. The model is "wearing" the earth in the sense that he is covered by the representations of the different countries.

This ad demonstrates the sins pride and lust most prominently. The model in the ad is very good looking and appeals to a female audience that desire to be involved with that kind of person or to a man who wants to be that person. The ad may invoke pride because it represents the man as a desirable image and sends the massage that people (men in general) should care about what the rest of society thinks of them, specifically how they smell. The writing at the bottom tell the audience to "Become one of the freshest selling places on earth." The creator of the ad could have said "you could become" but instead chose to make it a command rather than an option. This may cause the audience to feel more inclined to buy the product. The entire ad is very colorful and bright and eye-catching in order to grab the interest of the viewer and the strangeness of the image will spike their interest. The use of an attractive model also enforces the idea that if you use this product, you may look more like this person, and in turn convince the audience that they need to get this product.

The intended audience of this advertisement is someone who desires to be more like the model in the ad (probably a man), or wants someone they know, probably a boyfriend or husband, to be more like the model. They can be from any class, but the main target is probably for middle to upper-class, because Old Spice isn't exactly a cheap product. The people they want to draw in the most are probably ones who have a desire to be accepted by society or to fit in well and use material objects to try and better themselves. They are the people who succumb to pride and lust and possibly other sins as well.