I Sin You Not

http://webneel.com/i/photoshop/19-ads-photo-manipulation-old-spice/09-2013/d?n=8073
(This is the link to the website where the ad was found.)

This advertisement shows a man holding old spice products and is covered in a variety of things representing different parts f the world. There are fireworks, a tiger playing tennis, a giant flame-throwing lizard, an ancient building, and group of men paddling down the river. There are an excessive amount of colors and scenarios happening in the picture. The model is "wearing" the earth in the sense that he is covered by the representations of the different countries.

This ad demonstrates the sins pride and lust most prominently. The model in the ad is very good looking and appeals to a female audience that desire to be involved with that kind of person or to a man who wants to be that person. The ad may invoke pride because it represents the man as a desirable image and sends the massage that people (men in general) should care about what the rest of society thinks of them, specifically how they smell. The writing at the bottom tell the audience to "Become one of the freshest selling places on earth." The creator of the ad could have said "you could become" but instead chose to make it a command rather than an option. This may cause the audience to feel more inclined to buy the product. The entire ad is very colorful and bright and eye-catching in order to grab the interest of the viewer and the strangeness of the image will spike their interest. The use of an attractive model also enforces the idea that if you use this product, you may look more like this person, and in turn convince the audience that they need to get this product.

The intended audience of this advertisement is someone who desires to be more like the model in the ad (probably a man), or wants someone they know, probably a boyfriend or husband, to be more like the model. They can be from any class, but the main target is probably for middle to upper-class, because Old Spice isn't exactly a cheap product. The people they want to draw in the most are probably ones who have a desire to be accepted by society or to fit in well and use material objects to try and better themselves. They are the people who succumb to pride and lust and possibly other sins as well.

Canterbury Tales and Jane Eyre

Question 5

Irony is very prevalent in the paragraphs that have been pulled. The first three are about Mr. Brocklehurst's opinions on how the girls should dress and the things hat they are allowed to receive while at the school. Mr. Brocklehurst specifies that the girls shouldn't have curly hair and should be arranged very modestly and plainly. He also says that they should only receive one set of clean tuckers in a week. The overall message is that the girls don't need luxuries and should get only what they need and not have any qualities that make them stick out.

This is in drastic contrast with the fourth paragraph. This paragraph is a description of Mr. Brocklehurst's wife and two daughters. The three women are dressed in very expensive fabrics with large hats that have large feathery decorations and their hair is elaborately curled in a french style. This is ironic because Mr. Brocklehurst is preaching about how none of the girls need these things and shouldn't have them at all and his own family enters looking the exact opposite of the image that the school girls must uphold. The use of this irony helps to characterize Mr. Brocklehurst and his family as superior and almost haughty for not thinking of anyone who is ranked below them. Mr. Brocklehurst has no qualms with telling the girls to do one things and not following those rules himself, and this paints him as being authoritative and power hungry.

By showing this irony and the contrast between the family and the school girls, the author sheds a light on the difference between the social classes during this time. Mr. Brocklehurst and his family are ranked much higher than any of the girls at the school and are treated differently because of it. The girls have certain expectations that they are expected to uphold, but Mr. Brocklehurst and his family don't have to abide by the same rules because they hold a higher position in society. Because he holds this higher position, Mr. Brocklehurst has the power to enforce rules upon the girls that he and his family don't have to follow. The appearance of Mr. Brocklehurst's family is not questioned in any way so that just shows that the class differences are an accepted part of this society.